Audit — Funnel Authority Pro
Complimentary Coaching System Audit

Walk away knowing exactly
what to fix and what it's worth.

Eight questions about how your practice currently attracts, converts, and retains clients. We review your answers and send you a written breakdown — prioritised by revenue impact — within 24 hours.

8 questions
Written findings in 24 hrs
We only work together if it makes sense
01 / 08
Positioning

How would you describe your position in the market relative to other executive and leadership coaches?

This tells us whether your practice has a clear reason to be chosen — or whether you're competing on availability and price by default.

I have a clear and distinct position — specific client, specific context, specific outcome.
My ideal clients recognise themselves in my messaging immediately.
DISTINCT
I work with a broad range of senior leaders — strong on credibility but not particularly niche.
Known for quality, but messaging could be more targeted.
BROAD
Not entirely sure what sets me apart — I rely on track record and relationships to win work.
Most clients come through people who already know me.
UNCLEAR
Audit Note
02 / 08
Your Practice

What do you typically charge per engagement?

This helps us calculate the revenue impact of each gap we identify — and frame the findings in real commercial terms.

Under £2,500
£2,500 – £5,000
£5,000 – £10,000
£10,000+
03 / 08
Revenue & Pipeline

How close is your current monthly revenue to where you want it to be?

This single number cuts through everything else — it tells us whether your practice has a pipeline problem, a conversion problem, or a positioning problem.

On target or above — revenue is where I want it, signing the right clients.
The practice is performing. I want it more predictable and less referral-dependent.
ON TRACK
Within 20–30% of target — close but the pipeline isn't consistent enough.
Good months and slower months. I know what I want but can't rely on it.
NEARLY THERE
More than 30% below target — not generating the volume I need.
I know what the problem looks like but haven't found the right solution.
GAP EXISTS
Early stage — building the practice, not yet hitting consistent revenue.
Signing clients but not at the rate or fee level I'm aiming for.
BUILDING
Audit Note
04 / 08
Lead Generation

Where are the majority of your new client enquiries currently coming from?

This tells us how much of your pipeline is in your control — and how exposed you are if one source slows down.

Primarily referrals and introductions from my existing network.
Strong relationships bring new enquiries — but I can't predict the timing or volume.
REFERRAL-DEPENDENT
LinkedIn — content, direct outreach, and profile visibility.
Active on LinkedIn and it generates interest, though not always consistently.
ACTIVE
Speaking engagements, published content, and industry visibility.
My reputation generates inbound interest, but the volume isn't predictable.
INBOUND
No consistent source — enquiries arrive unpredictably.
Can't point to a reliable channel. New clients come from different places each time.
NO SYSTEM
Audit Note
05 / 08
Online Presence

When a prospective client visits your website, what typically happens next?

For most senior coaches, the website is the biggest silent leak. It looks credible — but it isn't built to convert visitors into booked conversations.

They book a call — my site is built to convert. Clear offer, clear CTA, frictionless booking.
I regularly get enquiries from people who found me without a personal introduction.
CONVERTING
They browse and read my bio — but I rarely get direct enquiries through the site.
It presents well but isn't generating meaningful inbound activity.
CREDIBILITY ONLY
I direct people to my LinkedIn — that's where most first impressions are formed.
No dedicated site. LinkedIn carries the weight of the first impression.
NO SITE
Audit Note
06 / 08
Follow-Up

When a warm prospect goes quiet after initial contact, what does your follow-up process look like?

The majority of high-value coaching engagements are lost not in the conversation — but in the silence after it.

A structured, automated sequence keeps warm prospects engaged without manual management.
Interested prospects enter a system. Nothing slips through.
AUTOMATED
I follow up personally — a message or two over the following weeks.
I stay in touch with genuine prospects, but there's no formal process.
MANUAL
One follow-up — if they don't respond, I assume the timing isn't right.
I don't want to be persistent. If they're interested, they'll come back.
MINIMAL
No follow-up process — if they go quiet, so do I.
No system for re-engaging prospects after initial contact.
NONE
Audit Note
07 / 08
Sales Calls

What proportion of your discovery calls result in a signed engagement?

Your conversion rate on calls tells us whether the bottleneck is before the conversation or inside it — and the answer completely changes what we'd recommend fixing first.

Over 60% — conversations I get into usually result in a signed client.
My challenge isn't closing — it's getting more of the right people onto calls.
STRONG
40–60% — I close most but lose some I feel I should have won.
Calls go well but don't always end with a commitment.
GOOD
20–40% — more calls are lost than won.
Conversations feel positive but rarely convert to the next step.
LOW
Under 20% — most calls don't lead anywhere.
Having conversations but rarely converting them.
CRITICAL
Audit Note
08 / 08
Your Priority

In your own words — what's the single biggest thing stopping your practice from growing the way you want it to?

This shapes how we prioritise the findings and what we recommend you address first.

Almost done

Your audit is ready to be prepared.

We'll review everything you've shared and send you a written breakdown — specific to your practice, prioritised by what matters most — within 24 hours.

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We'll review your answers and send your written findings — a prioritised breakdown of your practice gaps and what fixing them is worth — within 24 business hours.

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